R&B group New Edition was at crossroads in the summer of 1987. The group’s fourth album, Under the Blue Moon, and their only one as a quartet, had only achieved gold sales. Those numbers were very different from the platinum sales of their previous two albums.
Nevertheless, the group was one of their label’s most popular acts. Label head Jheryl Busby had big plans for the group and would bring in producers Jimmy Jam & Terry Lewis and vocalist Johnny Gill to give the group a mature sound.
However, before working with Gill, NE built chemistry with Jam & Lewis for the lovely ballad. “Helplessly In Love.” Originally appearing on the soundtrack to 1987’s Dragnet, the song production was textbook Jam & Lewis, which perfectly accompanied the maturing tenors of group members Ralph Tresvant and Ricky Bell.
The double R connection sounds excellent together as they croon:
“Never knew the closing of a door
Could open up a heart
Since the day we met I needed you
(needed you)
In my life
To do and say the things that I
Needed to feel and hear
I’m just
Helplessly in love
(ooh)
Don’t know what to do, I’m
Helplessly in love
And the love in my heart
Is for you.”
A long-time favorite among NE fans, “Helplessly in Love” is one song that I wish they would add back to their concert setlist. While I was fortunate enough to hear Ralph perform it live during his stint with Heads of State (a side project with NE members Johnny Gill and Bobby Brown), I would love to hear it performed with Ricky Bell. “Helplessly in Love” was a perfect preview of the chemistry that Jam & Lewis would build with the New Edition collection.
Final Grade: A
“Helplessly in Love” is available on all streaming platforms.
For this week’s Second Listen Sunday, I want to revisit 2004 and highlight Romeo’s debut solo album, formerly of Immature. Titled “Food for Thought” and released on June 22nd, this project marked the singer’s change of name to Young Rome in an effort to distance himself from the youthful sound of his group, much like his bandmate Marques Houston had done a year earlier.
In the nineties, Hip-Hop reigned supreme, and every label CEO wanted a share of the lucrative R&B market. One strategy was to keep singers on their roster who could deliver catchy hooks, keeping everything in-house and saving money. Bad Boy had Carl Thomas, Death Row had Danny Boy, and Roc-A-Fella had Rell, our featured artist for this week’s Slow Jam Saturday
Growing up in the eighties, I was surrounded by incredibly talented male R&B singers who could deliver unforgettable love songs. Artists like Luther Vandross, Jeffrey Osborne, and Peabo Bryson dominated the airwaves, but Freddie Jackson was another voice that truly deserved recognition.