In the year 2002, B2K were the dominant R&B boy band. Their debut achieved gold status and the concerts stayed sold out. Prior to releasing their third album Pandemonium in December of that year, label execs had the bright idea to release a Christmas album. Arriving in stores on October 29, 2002, Santa Hooked Me Up is clearly a cash grab for the tween crowd of the time.
“Why Did You Leave Me On Christmas” was the first and only single from the album. Written by IMX members Marques Houston, Jerome Jones and Kelton Keese the song is a decent slow jam with Omarion’s lead vocal expressing disdain over losing his woman during the holiday season. IMX also lends their writing talents to the albums opening number and titular track. I get the vibe they were going for on the song, but I did not care for it when I was 21 and at age 40 it sound when even worse.
Now there is an argument that I was not in the demographic for the song but the other up-tempo track “Sexy Boy Christmas” feat. Tg4 is not any better. Furthermore, the group’s cover of Christmas classics “Jingle Bells”, “Santa Claus is Coming to Town” and “Rudolph the Red-Nosed Reindeer” are laughable. In my opinion, the only reason the songs are on this album was to appease the parents of B2K fans. Outside of a few exceptions, I have always preferred B2K’s slower material. Therefore, it is no secret that is the album’s strongest material.
“Rain and Snow”, “Everyone’s Home For Christmas” and “My First Christmas” more than make up for the album’s weaker material. Santa Hooked Me Up closes out with a mediocre cover of “Santa Baby” by Jhené Aiko. Santa Hooked Me Up. Christmas albums can usually go one of two ways. They can either give an artist a chance to highlight their ability to sing anything as Alexander O’Neal did with 1988’s classic My Gift to You or they come off as nothing more than a stocking stuffer for fans of a hot new artist.
Santa Hooked Me Up falls into the latter category, as nothing on here is particularly memorable or worth adding to your Christmas playlist.
Final Grade: C
Santa Hooked Me Up is available on all streaming platforms
For this week’s Second Listen Sunday, I want to revisit 2004 and highlight Romeo’s debut solo album, formerly of Immature. Titled “Food for Thought” and released on June 22nd, this project marked the singer’s change of name to Young Rome in an effort to distance himself from the youthful sound of his group, much like his bandmate Marques Houston had done a year earlier.
In the nineties, Hip-Hop reigned supreme, and every label CEO wanted a share of the lucrative R&B market. One strategy was to keep singers on their roster who could deliver catchy hooks, keeping everything in-house and saving money. Bad Boy had Carl Thomas, Death Row had Danny Boy, and Roc-A-Fella had Rell, our featured artist for this week’s Slow Jam Saturday
Growing up in the eighties, I was surrounded by incredibly talented male R&B singers who could deliver unforgettable love songs. Artists like Luther Vandross, Jeffrey Osborne, and Peabo Bryson dominated the airwaves, but Freddie Jackson was another voice that truly deserved recognition.