Tribeca Review : “Paradise Records”

Since “Wild Style” hit cinemas in 1982, Hip-Hop and Hollywood have been synonymous. So it’s no surprise that Gaithersburg, Maryland-born rapper Logic moves from MC to director by exchanging rap verses for boom mic duties as he directs and stars in a hyperlocal comedy, “Paradise Records,” that celebrates the single-day sets films he grew up on.

Logic portrays Cooper, who owns a struggling record store. He fights to stay open while tackling gentrification, corporate threats, and his own existential burnout. When corporate forces threaten his record store, Cooper must unite his diverse team and face a hostage crisis to discern who truly supports his music-driven mission. This story celebrates hip-hop and vinyl records through the power of chosen family bonds while featuring sharp dialogue and underdog tenacity.

Tramayne Hudson as “T Man” steals scenes through his sly charisma and authentic warmth despite Cooper being at the center of the chaos. Hudson delivers top-notch comedic timing and emotional depth for the film, but his absence would make the movie far less impactful. Sadly, not everyone gets to shine. The performances delivered by Reed Northrup as “Tables” and Mary Elizabeth Kelly as “Melanie” remain insufficiently developed and fade into background noise against a richer ensemble backdrop.

Kevin Smith takes on the roles of executive producer and editor for “Paradise Records,” imbuing the film with his signature style that seamlessly intertwines explicit humor and thought-provoking existential themes resonating with Gen Z and Millennials. Whimsical cameos from an eclectic cast, including Ron Perlman, Joseph Gordon-Levitt, Jason Mewes, and Martin Starr, further enliven the movie. Their vibrant performances add a delightful touch of absurdity, enhancing the overall narrative without eclipsing its essence.

The soundtrack, unsurprisingly, slaps. Listeners should prepare for crate-digger deep cuts alongside tributes to  J. Dilla and a few snippets of dusty boom-bap sounds to establish the atmosphere. Logic created this project with the culture in mind, and his passion for hip-hop music, movies, and personal connections shines throughout the film.

My one main gripe is that the repeated use of the n-word throughout the film becomes irritating because it diminishes the cleverness of the dialogue. “Paradise Records” may not be a perfect directorial debut, but it shows promise and indicates a potential career shift for Logic if he chooses to transition fully from music.

At its core, this film delivers genuine emotion combined with soulful elements reminiscent of ’90s comedies.

Final Grade: B+