The renowned Motown label encountered a period of stagnation in the late 1980s. At this pivotal juncture, the imminent departure of founder Berry Gordy Jr. prompted the appointment of Jheryl Busby as his successor. Mr. Busby, a distinguished figure in his own right, aimed to propel the label into the contemporary era by devising a marketing strategy to resonate with loyal fans of the label’s heyday and a new audience.
To accomplish this, Busby strategically positioned three musical groups as the new embodiment of Motown. Notably, The Boys were marketed as the successors of The Jacksons. The gorgeous trio of Beauties who made up The Good Girls was envisioned as the contemporary iteration of The Supremes, and the group Today was poised to modernize the musical essence of The Four Tops, symbolizing a progression while preserving the label’s heritage. For this week’s Second Listen Sunday, I wanted to show some love to Today and their self-titled 1988 debut.
The Garden State-based group was comprised of members Frederick Lee “Bubba” Drakeford, Larry Singletary, Wesley Adams, and Larry McCain. The group burst onto the scene with the energetic “Him or Me,” a dance floor bop that explores a love triangle and the confusion and emotional turmoil that arises from choosing between two people. Produced by Teddy Riley, the album was the perfect first single to introduce the group to the masses.
Keeping in line with the dance floor grooves, the group linked up with producer Gene Griffin for the second single, “Girl I Got My Eyes On You.” The song alludes to the themes of a classic R&B love song that explores the longing and desire for a deep connection with someone special. Ironically, if this song had gone to their New Jack Swing counterpart, New Edition, it would still receive radio play in 2024.
The remainder is a typical NJS album, which is just fine as the group’s vocal prowess shines through. The group truly stands out on the ballads “Your Love Is Not True” and “Lady,” which are Griffin’s contributions. While the album closers “Sexy Lady” and “Style” may come off as fillers, the group’s vocal abilities are undeniable, leaving a lasting sense of appreciation.
While Today may not have reached the heights of The Four Tops, the talent and potential were unmistakable. It’s regrettable that they didn’t receive the recognition they deserved, and I wish I could have seen them perform in their prime. Their potential was a missed opportunity that still resonates.
Final Grade: B
“Today” is available on all streaming platforms.
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